Strolling into the headquarters of Maingear, a boutique gaming PC builder based mostly in New Jersey, the constructing seems like just a few that encompass it (albeit a bit cleaner): a auto physique store.
The entrance desk and foyer are adorned with numerous awards and journal clippings – with TechSwitch’s associates Most PC featured amongst them – resting on cabinets and hanging on stark crimson and white partitions.
Whereas displaying off a set of sick-looking chassis painted by DC Comics artist Tommy Castillo, co-founder and CEO Wallace Santos remembers Maingear’s humble beginnings.
Newly licensed as a networking programs skilled, Santos turned an impartial advisor in 2002. Not lengthy after, a gaming PC order gone mistaken impressed Santos to strive his hand at constructing computer systems, already a ardour, professionally.
A fortunate break at a CES in Las Vegas and a plug from famed tech pundit Leo LaPorte launched the Maingear rocket, however not with out some refinements to its course of over the previous 15-plus years.
You see, Santos can also be fairly scorching on cars, in order a way of spicing up Maingear’s programs, the founder included auto-grade paint jobs to its suite of providers – among the many first to take action within the US. (Wait till you see how that’s performed.)
So, to accommodate Santos’s love for each PC gaming and cars, the CEO created a working surroundings that appears loads just like the automobile outlets seen on reveals like Pimp My Journey, solely with 100% much less Xzibit.
Past embodying Santos’s love for vehicles, the eye to element and tailor-made service that scene is understood for is what the founder and his staff care about capturing.
What that appears like is a big storage stands behind Maingear’s workplace constructing.The store buzzes with the sounds of whirring hand drills and snapping cable cutters.
The primary sight upon strolling inside are PC builders placing elaborate desktop rigs collectively, however not at file pace. They’re shifting fairly rapidly, however with precision. They know these chassis out and in, taking one grey bin of PC components off the cabinets at a time and becoming them completely inside quite a lot of chassis, some unique designs. These perfect-looking suits develop difficult when the shopper orders hardline liquid cooling, a lot much less selecting which pipe fittings to make use of.
(Significantly, typically the management staff and system builders deliberate for hours on which pipe fittings to order – the eye to element is fierce.)
When the PCs are lastly constructed – which typically includes customizing elements to work in particular situations, just like the above Nvidia Quadro GPUs going into what will likely be a silent graphics rendering machine – they’re taken to those Matrix-looking monitor rigs for imaging.
It’s right here that Maingear pictures every ordered machine, whether or not or not it’s a laptop computer or desktop, in response to his or her requests and solely these requests. This implies solely the drivers that the shopper wants or needs. And, sure, this consists of the HP Omen and Razer R1 machines that Maingear builds and sells in tandem with these manufacturers.
The photographs are delivered by an OPK server that may totally set up a constructed PC’s BIOS and working system – drivers and all – in simply seven minutes. Now, that’s quick.
While you’re constructing PCs with this sort of care, time can’t be wasted on imaging programs.
When a PC is able to ship, Maingear provides a number of completely different boxing choices, from straight-up (albeit bolstered) cardboard to plastic crates and luggage-style, plastic transport crates. However, no Maingear transport container is closed with out getting a spritzing of some new automobile scent.
It’s at this level that we’re taken out of the constructing and throughout the driveway to a different storage, however this one is outfitted to be an automobile-grade portray operation.
Wanting similar to the spray cubicles at auto physique outlets, Maingear has employed ex-auto painters to use their expertise to its line of PC chassis.
Save for what’s really being painted, nothing in regards to the course of is completely different from that of portray an vehicle, we’re instructed. The outcome being, in fact, is a PC worthy of a photograph studio, the place all of Maingear’s opulent movies are shot.
Take this beautiful gaming rig constructed for famed DJ and producer deadmau5, as an illustration.
So, once you order a gaming PC from Maingear, that is the place and the way your PC is constructed, egregious chrome pipe fittings and all.
- TechSwitch’s fourth annual PC Gaming Week is formally right here, celebrating our ardour with in-depth and unique protection of PC gaming from each angle. Go to our PC Gaming Week 2018 web page to see the entire protection in a single place.
First printed April 2017