A report by Counterpoint Analysis famous that “the worldwide marketplace for refurbished smartphones grew 13 % 12 months over 12 months in 2017, reaching near 140 million items,” and contrasted this towards the bigger marketplace for new smartphones, which grew by barely three % throughout the 12 months, or simply 33.eight million items.
Apple’s unit gross sales of recent iPhones final 12 months have been flat; within the December quarter, the quantity bought truly slipped barely (-1 %), though a lot lower than the 5 % drop suffered by the business at massive. Nevertheless, regardless of transport fewer containers, Apple truly earned 13 % greater revenues by promoting extra higher-tier merchandise, together with “tremendous premium” iPhone eight and iPhone X fashions priced beginning at $699 and $999, respectively.
Amongst Android licensees, the retracting quantity of unit gross sales was financially disastrous as a result of most producers have been already making little or no to nothing promoting low-end and middle-tier telephones. As gross sales turn out to be tougher to maintain, competitors amongst poorly-differentiated, commodity Androids will get more and more cutthroat.
This has already pressured over 100 low cost telephone makers out of business in China, after pushing many PC makers comparable to HP out of the handset enterprise. Analysts anticipate an extra Battle Royale to happen amongst commodity Android smartphone makers this 12 months.
Whereas low-cost commodity telephone makers struggle over scraps, the energy of Apple’s premium units is permitting them to return to the market to compete once more in a second wave, following a pattern that occurred amongst luxurious carmakers promoting their licensed pre-owned autos immediately in competitors with new, entry-level financial system automobiles.
“The Stunning Progress of Used Smartphones”
Counterpoint’s report on the refurbished telephone enterprise highlighted that “solely 25 % of all pre-owned telephones are bought again into the market,” and added that “of those, just some are refurbished.”
“The mid low-end marketplace for new smartphones is being cannibalized by refurbished high-end telephones, principally Apple iPhones”
Nevertheless, these refurbished fashions are having a huge impact available on the market. Counterpoint Analysis Director Tom Kang said, “with 13 % progress, refurbished smartphones at the moment are near 10 % of the full international smartphone market.”
The prolonged lifespan and resale cycle of present iPhones is often cited as a possible risk to Apple’s future gross sales progress. Nevertheless, Kang identified that “the low progress of the brand new smartphone market in 2017 will be partially attributed to the expansion of the refurb market. The slowdown in innovation has made two-year-old flagship smartphones comparable in design and options with the latest mid-range telephones.
“Subsequently, the mid low-end marketplace for new smartphones is being cannibalized by refurbished high-end telephones, principally Apple iPhones and, to a lesser extent, Samsung Galaxy smartphones.”
One issue that provides Apple a bonus in promoting refurbished iPhones to customers who won’t be capable of afford a model new one, and would in any other case doubtless purchase a lower-priced Android, is the truth that it helps its with iOS updates for 4 or 5 years, slightly than lower than a 12 months or two as is widespread amongst Android makers–even together with Google itself.
New iPhones additionally ship with quick processors and a contemporary, environment friendly iOS. Androids, significantly low-priced fashions, are bought with underperforming chips and sometimes ship with previous variations of an OS that’s already bad at managing memory and CPU tasks.
Android’s resale potential is harm by its poor efficiency even when model new
Sooner phase progress than India, and “Apple leads by a big margin”
Counterpoint said that Apple and Samsung’s dominance “is extra apparent within the refurb market than within the new smartphone market,” noting that the 2 firms account for “near three-fourths of the refurbished smartphone market [by unit volume], with Apple main by a big margin.”
“It is a shock to many who the quickest rising smartphone market in 2017 was not India or some other rising market, however the refurb market”
By income, “the dominance grows additional, as the 2 smartphone giants management greater than 80 % of the income within the refurbished smartphone market.”
The agency’s Analysis Director Peter Richardson said, “it is a shock to many who the quickest rising smartphone market in 2017 was not India or some other rising market, however the refurb market. With refurb smartphones in play we expect the marketplace for new units will sluggish additional in 2018.”
Richardson added, “areas seeing the best quantity embrace the US and Europe, whereas the quickest rising markets for refurbs embrace Africa, SE Asia and India. All have been seeing initiatives from the key operators (e.g. Verizon, Vodafone and so forth.), OEMs (e.g. Apple) and main distributors (e.g. Brightstar) who’re including full life-cycle companies.
“The business makes use of knowledge evaluation to foretell future resale values of units, which suggests customers will be given a assured buy-back worth at numerous factors throughout their possession. This helps customers to handle the excessive price of the most recent flagship smartphones – or a minimum of to acquire a helpful contribution to partially offset the price of their subsequent telephone.”
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