It did not take lengthy for Sony to reuse the physique design it launched with final yr’s high-resolution, pro-grade a7R III in an entry-level mannequin. The a7 III ($1,999.99, physique solely) makes use of the identical primary physique, which suggests it has the high-capacity Z battery, twin reminiscence card slots, and a contact LCD. Its sensor is completely different, 24MP decision versus the a7R III’s 42MP, with a backlit CMOS design, on-chip autofocus, and 10fps seize. We have simply began taking pictures with the a7 III and can maintain off on giving the digicam a ranking till we have had an opportunity to run our full array of exams. Each the a7 II and a7R III are Editors’ Alternative winners.

Comparable Merchandise


The a7 III feels loads just like the a7 II and a7R III within the hand. It measures Three.9 by by 2.5 inches (HWD) with no lens, and weighs about 1.Four kilos. Its grip and physique design are the identical as you get with the a7R III. I discover it fairly snug to carry, even with a bigger zoom just like the FE 100-400mm. The physique is protected in opposition to mud and splashes, as are all Sony FE lenses.

Sony a7 III : Sample Image

Along with the body-only choice, Sony is providing the a7 III in a $2,199.99 equipment bundled with the FE 28-70mm F3.5-5.6 lens. The 28-70mm is one in all oldest lenses within the sequence. I’d have favored to see one other bundle with the newer, extra helpful FE 24-105mm F4. The 24-105mm is a $1,300 lens, nonetheless, so I think about the pricing of a equipment could be prohibitive for a lot of consumers.

Dealing with is not that a lot completely different from the a7 II. You continue to get the EV dial on prime, together with programmable C1 and C2 buttons, and Mode dial—it isn’t a locking dial just like the one on the a7R III. The shutter launch, which is ahead the C1 and C2 buttons, is on prime of the handgrip, barely decrease than the remainder of the highest plate, and set at an angle. The On/Off swap surrounds it. The grip has a command dial, accessible utilizing your proper index finger. Its rear counterpart is barely offset from the EV dial and is definitely turned along with your proper thumb.

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Rear controls match the a7R III and a9. The programmable C3 button and Menu button are above the rear LCD, simply to the left of the EVF eyecup. To the suitable, nonetheless operating alongside the highest, you discover Report, AF-ON, and AEL. Beneath them, nestled between the rear thumb relaxation and LCD are the main focus level selector joystick and Fn button.

The flat rear command dial is subsequent down within the column; it has a button at its heart and directional presses to regulate Show, ISO, and the Drive mode—there is no devoted Drive dial such as you get on the a9, that is one thing Sony has determined to go away out of the a7 sequence. The dial itself has deep ridges so you’ll be able to flip it comfortably, and the turning movement feels significantly better than the same dial on the a7 II—there’s extra resistance, and the dial is bodily bigger so the button presses provide higher tactile suggestions.

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Rounding out the rear controls are the Play and Delete buttons. The latter doubles because the programmable C4 button when in taking pictures mode. By default it toggles the contact sensitivity of the rear show. The contact features are a bit restricted. You may’t navigate by way of menus through contact. However you’ll be able to faucet on the display screen to set a spotlight level. Even when the digicam is about to a large space, tapping on a spot will override and alter to a versatile spot, which might be moved through contact or the joystick; returning to broad space is finished utilizing the button on the heart of the rear command dial. This technique of adjusting the main focus level works in each nonetheless and video seize.

The digicam additionally helps focus adjustment utilizing the LCD when framing photographs with the EVF. Simply slide your finger on the show and the main focus space will transfer. You may override the broad space setting with this technique simply as you’ll be able to when taking pictures utilizing the rear LCD to border photographs.

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Talking of menus, Sony has lengthy been criticized for its quite prolonged, advanced menu system. The a7 III consists of some instruments to assist cut back the stress of looking for the setting you wish to regulate when flipping by way of dozens of pages of choices. My Menu is totally customizable, so a setting you usually regulate might be added to it for fast entry. It is a step in the suitable course, although I want Sony would go additional and higher set up and categorize menu choices.

The menu breaks up digicam seize settings into two tabs, every with a number of pages, however mixes issues up a bit. There are settings for each motion pictures and nonetheless seize bookending a couple of devoted pages for video seize squeezed within the center. Some cleaner group might assist make discovering the suitable setting simpler.

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Upgrading homeowners of the a7 and a7 II will discover that the apps part is gone. The a7 III does not assist PlayMemories Cellular digicam apps. That in of itself shouldn’t be an important loss—downloading apps to increase the digicam’s capabilities was a flawed idea, particularly with out assist for third-party builders. However some features that had been out there in PlayMemories, like the flexibility to fireside the shutter utilizing the EVF eye sensor and time-lapse seize, have not been built-in into the a7 III’s firmware. In case you are a time-lapse particular person, or somebody who likes to shoot very lengthy exposures, contemplate choosing up a wired distant management accent, just like the $50 Vello ShutterBoss II, to make up the shortcomings.

The rear show is a Three-inch LCD with contact enter assist. It is a step again from the one used on the a7 II, which is a 1,228k-dot design with “white pixels” to chop by way of solar glare on vibrant days. This one is a extra pedestrian 921k-dot design. I shot with it underneath the tough solar within the Nevada desert and had no issues seeing the display screen.

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The display screen does tilt up and down, however it does not swing out from the physique to face ahead like a real vari-angle show. It is a disgrace, because the a7 III has such strong video chops, because it limits the flexibility of vloggers to arrange photographs and document video whereas keeping track of framing. I talked about contact enter for taking pictures earlier—and you may toggle the contact operate. There are additionally some contact controls when reviewing pictures, notably you’ll be able to swipe round a magnified shot along with your finger when taking part in photographs again.

The EVF is similar zero.78x magnification OLED with 2,359ok dots as you get with the a7 II. The upper-end fashions within the sequence, the a7R III and a9, match the a7 III in magnification, however pack extra pixels into the body, Three,686ok dots. I did not discover the drop in decision when choosing up the a7 III for the primary time—the EVF appears nice and I can inform if a topic is in focus when taking pictures. However for those who use the pricier fashions frequently, chances are you’ll respect the distinction.

Energy and Connectivity

The a7 III makes use of the Z battery, launched within the a9 and in addition utilized by the a7R III. It is good for 710 shot per CIPA scores with the a7 III, as its energy necessities are lower than the a9 or a7R III, each rated for 650 pictures per cost. The larger battery is a boon to fans who do not wish to purchase a ton of spares, and execs alike. A grip is obtainable; it permits the digicam to make use of two batteries, successfully doubling life. You will not have to fret about operating out of energy when taking pictures a marriage, for instance.

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Sony does not embrace an exterior charger with the a7 III. If you wish to cost the battery exterior the digicam, you may want to purchase one. However you’ll be able to recharge through USB and an included USB-to-AC adapter in-camera. I like to recommend a wall charger for vacationers and execs, particularly those that have a number of Z batteries to recharge on the finish of a protracted day of taking pictures.

The digicam has two USB ports (one USB-C and one micro USB), in addition to micro HDMI, a Three.5mm microphone enter, and a Three.5mm headphone jack. It does not embrace the PC Sync flash socket you get with the a7R III and a9. There’s a normal scorching shoe, with the additional electrical contacts for equipment like Sony’s XLR audio adapter.

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And there are two reminiscence card slots. Slot 1, towards the underside of the digicam, helps SD, SDHC, and SDXC reminiscence at UHS-II speeds. Slot 2, above it, works with all SD codecs at slower UHS-I speeds, but additionally helps Sony Reminiscence Stick media. I knocked the choice to solely assist UHS-II in a single slot once I reviewed the a9 and a7R III, and do the identical right here—each slots ought to assist the newest, quickest reminiscence format. I might be shocked if anybody exterior of Sony cares about Reminiscence Stick at this level.

Along with wired connectivity, the a7 III consists of Bluetooth, NFC, and Wi-Fi. This enables the digicam to hook up with an Android or iOS gadget operating the free Sony PlayMemories Cellular app to switch pictures and video to your telephone for social sharing. It’s also possible to use your telephone as a wi-fi distant management.

Efficiency and Autofocus

I’ve had a couple of days to shoot with the a7 III, and whereas this in’t a remaining assessment, I’ve been capable of discipline take a look at the digicam’s autofocus and benchmark its steady taking pictures capabilities. The a7 III begins, focuses, and fires in about 2.2 seconds. Its autofocus system is sort of speedy, locking on in zero.05-second in vibrant mild and a median of zero.Four-second in very dim circumstances.

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I examined the burst velocity utilizing a Lexar 300MBps reminiscence card in the usII slot. The digicam manages 10fps in its quickest burst mode. The quantity of photographs you’ll be able to take earlier than the digicam stalls varies based mostly on the file format you employ. I examined Uncompressed Uncooked and Further Tremendous JPG (34 photographs), Compressed Uncooked and Further Tremendous JPG (78 photographs), Uncompressed Uncooked (37 photographs), Compressed Uncooked (103 photographs), and Further Tremendous JPG (164 photographs). Restoration time, the length it takes for the buffer to completely clear to the reminiscence card, varies based mostly on file format. For those who’re taking pictures Uncooked+JPG (both format) anticipate to attend about 24 seconds, however solely about 14 seconds for Uncooked alone. As a result of you’ll be able to seize so many extra JPG pictures at a time, the write time to clear them to the cardboard is about 54 seconds.

Steady autofocus can also be out there at 10fps. Our normal focus take a look at, during which I shoot a goal that strikes immediately towards or away from the lens, netted nearly all photographs in focus at 10fps. There have been a couple of slight misses right here and there, however nothing value getting labored up about.

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The autofocus system is just like that within the high-end a9, however it’s not fairly as uncannily clever. The a9’s sensor design permits for immediate readout (and 20fps seize), so regardless that the a7 III has the identical variety of focus factors and space of focus protection, it does not ship the identical stage of efficiency.

But it surely’s not that far off. A complete of 693 part detection factors cowl 93 p.c of the sensor, all however its excessive edges, and are joined by 425 distinction factors, extra densely situated in central space of the body. The 2 focus level sorts work collectively to acknowledge and monitor topics. The main focus system not solely helps face detection, however goes additional with Sony’s EyeAF system. It might lock on to a human eye, prioritizing the one closest to the energetic focus level. It is an important software for portraits, and it really works when focusing constantly, so your mannequin can be happy to regulate a pose and you will not have to fret about shedding crisp deal with their eyes.

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In discipline testing the autofocus system carried out beautifully. Shot after shot was sharp and crisp, even when monitoring shifting targets at 10fps. In fact there have been occasional misses, however even one of the best autofocus methods miss the occasional shot. For instance, when taking pictures a scene with heavy, simulated rain within the studio, with steady lighting quite than strobes, utilizing the broad focus space resulted in some photographs that had been wildly misfocused. Altering the main focus space to a versatile spot, or participating EyeAF utilizing the rear heart button righted the ship.

No different full-frame digicam at this worth level can hit 10fps, not to mention with such a large protection of autofocus. The closest SLR rivals when it comes to worth, the Nikon D750 and Canon EOS 6D Mark II, prime out at 6.5fps and have focus methods that cowl a a lot smaller space of the body.

Picture High quality

The a7 III makes use of a brand new sensor, one that’s comparable in design to the 24MP sensor utilized by the a9, however not similar. The a9’s sensor is a stacked design, which places reminiscence proper on the chip with a view to ship instantaneous readout and its 20fps seize functionality. The a7 III does not do this. It’s a BSI—Again Facet Illumination—design, just like the a9 and high-resolution a7R III. Any such sensor cuts the space between its floor and light-sensitive space. The sensible impact is that you just get superior excessive ISO high quality in contrast with sensors that put put circuitry in entrance of the light-gathering space quite than behind it.

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We have not had an opportunity to guage the sensor in our lab, nor does our normal Uncooked conversion software program, Adobe Lightroom Classic CC, provide assist for the a7 III’s file format presently. However I used to be capable of convert Uncooked pictures to 16-bit TIFF format utilizing the Sony Imaging Edge software program. Sony’s software program leaves one thing to be desired, and we anticipate Lightroom to ship higher conversion and noise discount when it is up to date to assist the a7 III.

At decrease ISOs the a7 III delivers the picture high quality you anticipate from a 24MP, full-frame picture sensor. You may have excessive management over depth of discipline when working with a quick lens, and whereas you do not get as a lot decision or element as you do from the a7R III (which makes use of a 42MP sensor with out an optical low-pass filter), you will not have any complaints when making prints or viewing photographs at a pixel stage. Sony guarantees that Uncooked pictures will ship 15 stops of dynamic vary, however it’s powerful to gauge that with out entry to assist for the native Uncooked format in Lightroom.

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It is on the highest ISO settings the place cameras like this set themselves aside from these with smaller sensors. I shot some photographs in very dim mild with the a7 III and an f/Four lens, pushing the digicam to its limits—its prime normal ISO is 51200, with expanded settings out there by way of ISO 204800. The picture above, which is cropped to a pixel stage, exhibits what you’ll be able to anticipate from the digicam at ISO 25600. It was shot outdoor underneath dim synthetic lighting. To my eye, it is as strong because the a9’s excessive ISO output, however contemplate it an anecdotal instance—I will run formal lab exams when the a7 III is obtainable for assessment.

There is a matter that some reviewers have famous with reference to flare. Beneath sure circumstances, odd banding can present in topics which can be strongly backlit. It is usually solely seen when taking pictures at f/2 or wider, with a really sturdy mild supply getting into the lens immediately, and solely seems towards the sting of the body. The banding exhibits up as single pixel straight strains, matching the place of the on-sensor part detection pixels. It is not a difficulty that’s unique to the a7 III—photographers have noticed the impact in different cameras with on-sensor part detection.

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I shot a number of dozen pictures with sturdy backlight and flare utilizing the a7 III, just like the one above, and did not see the strains in any of them. However I used to be utilizing the 24-105mm lens, which has a most f/Four aperture, and I wasn’t intentionally making an attempt to induce the impact. I will seize some backlit scenes with intentional flare utilizing quicker glass when I can spend extra time with the a7 III to see how usually the impact happens.

I can say this now: I’ve shot with a lot of cameras with on-sensor part detection factors over time and haven’t discovered this to be a difficulty in my pictures, however I are inclined to cease a lens down a bit when incorporating the solar or different vibrant supply within the background with a view to get a starburst flare impact. For those who’re extra of a wide-open shooter and love the backlit portrait look, chances are you’ll wish to maintain off on a pre-order, particularly for those who’ve not used a digicam with on-sensor part detection up to now. However most photographers will shoot 1000’s of pictures with out ever seeing the impact.


Canon SLRs with Twin Pixel AF have caught as much as mirrorless when it comes to focus velocity, however there are nonetheless massive benefits to utilizing a mirrorless system with on-sensor autofocus to seize video. All the Sony a7 sequence has strong video chops—particularly the specialised a7S II. Regardless of entry-level positioning, the a7 III does not skimp on options.

It helps 4K seize at 60 or 100Mbps utilizing the XAVC S 4K codec at your alternative of 24 or 30fps. Dropping right down to 1080p offers you 50 or 100Mbs choices at 24, 30, or 60p, and there’s an in-camera slow-motion choice at 60 or 100Mbps and 120fps.

I shot our 4K take a look at video at 24fps and 100Mbps utilizing the Normal video profile. It was minimize collectively in Premiere Professional, however no grading was completed. I did take away audio from some clips, as copyrighted music was taking part in at our location, however clips with audio use the in-camera microphone.

For those who do wish to grade footage, there are different profiles out there, together with a number of cinema appears, S-Log2, and S-Log3. Just like the a7R III, the digicam additionally helps HDR seize utilizing Sony’s HybridLogGamma profile.

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All of my video was shot handheld as properly, so you’ll be able to see how the in-body stabilization works. I used the FE 24-105mm completely. As we have seen with different a7 fashions, the mix of physique and lens stabilization removes jitter from footage. There’s some shake seen in photographs captured from a helicopter, however it’s loads much less bumpy than what I skilled in actual life.

There is definitely some wind noise in our out of doors photographs. Fortunately you need to use an exterior microphone with the a7 III. It has a regular Three.5mm enter, in addition to an output if you wish to monitor audio utilizing headphones. Sony sells an add-on accent with balanced XLR enter for tasks that require true pro-grade sound.

We have additionally included a slow-motion pattern utilizing the S&Q 120fps setting. You are restricted to 1080p, however it’s a pleasant impact for these instances while you wish to decelerate actuality. The video is silent, the a7 III does not document audio when its Mode dial is about to the S&Q place.


After a couple of days of use, my impressions of the Sony a7 III are overwhelmingly constructive. It has issues that different full-frame cameras at this worth level do not dream of, together with a BSI sensor design, 4K video seize, and 10fps seize. The physique is solidly constructed, with mud and splash safety, and the battery life completely kills what you get with the a7 II.

The autofocus system is superb, and the protection space is bigger than you get with any digicam except for the a9. Even top-end SLRs just like the Canon EOS-1D X Mark II and Nikon D5 do not cowl as broad an space.

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I’ve a couple of small complaints. I am unsure why Sony does not use twin UHS-II reminiscence slots—if you wish to document pictures to 2 playing cards concurrently, the slower UHS-I slot can sluggish write instances when taking pictures—nor why it does not construct time-lapse into the digicam. The digicam menu has quite a lot of choices, however the digicam does quite a lot of stuff. It could possibly be higher organized; you may wish to spend a while customizing the My Menu web page earlier than doing any critical work with the a7 III.

I am not giving the digicam a ranking presently. I’ve solely had a few days to make use of it, and have not but been capable of run our formal imaging exams. The digicam will begin transport on April 10—test again nearer to that date for a full, rated assessment.