Campaigner (which begins at $19.95 per thirty days) is PCMag’s Editors’ Alternative for superior electronic mail advertising and marketing providers. If in case you have extra fundamental wants, then take a look at MailChimp, our Editors’ Alternative for fundamental electronic mail advertising and marketing instruments. Campaigner boasts a handful of cool options together with customer relationship management (CRM) and Salesforce.com contact uploads, electronic mail workflows, 24/7 dwell chat with assist, and reporting capabilities (which embody which electronic mail platform your contacts are utilizing). You may as well create electronic mail autoresponders that may ship emails to your contacts based mostly on their habits (akin to clicking a hyperlink in a publication) or for particular promotions and occasions.
Editors’ Word: J2 World, the corporate that owns Campaigner, additionally owns Ziff Davis and PCMag.com.
We calculated how a lot it could price a small enterprise with 2,500 contacts in its advertising and marketing database to get began with Campaigner. The worth tag can be $29.95 per thirty days, which is a bit of increased than GetResponse’s $25-per-month providing. Like iContact, Campaigner allows you to ship an infinite variety of messages per thirty days.
Take step additional with electronic mail workflows, which allow you to talk together with your subscribers based mostly on specified triggers. These can embody a kind submission or profile change or might be employed to focus on extremely engaged clients, draw inactive customers, or attain out to those that have not too long ago made or are able to make a purchase order (see the Advertising and marketing Automation subhed for extra on this subject). Different options embody the flexibility to embed real-time show adverts in newsletters, goal your subscribers based mostly on their locality, or discover out the place your subscribers dwell based mostly on geolocation.
Pricing and Options
Campaigner gives plans designed to enchantment to subscriber bases of all sizes. As talked about, the most cost effective plan is $19.95 per thirty days, and that allows you to contact as much as 1,00zero subscribers. Campaigner’s personal advertising and marketing supplies spotlight the corporate’s choices that you could cancel at any time. There aren’t any discounted annual plans however you are additionally not locked right into a contract, which is useful.
Registration is easy. When you confirm your electronic mail handle, you set a password after which present the same old private info and a bank card quantity. You may as well invite extra customers to your account if a number of individuals might be creating campaigns. The dashboard is enticing with vivid motion buttons, and we discovered it extra interesting and simpler to make use of than GetResponse’s person interface (UI).
Over the previous 12 months, Campaigner has added a number of latest options, together with responsive design, A/B cut up testing, automation workflows, autoresponders, suppression lists, and social sharing. New superior concentrating on options embody electronic mail segmentation, geolocation, buy habits, and engagement scoring. The instrument additionally not too long ago introduced integrations with Adobe Analytics, Fb, Google Analytics, Magento, Salesforce, and Twitter.
Making a Subscriber Record
There are just a few methods so as to add contacts to Campaigner. You possibly can copy and paste info into the service’s UI, add a file (CSV, VCF, XLS, or XLSX), or import Gmail or Yahoo contacts. After your contacts have been loaded into the system, you will obtain a message in your Campaigner inbox. In contrast to GetResponse, Campaigner accepted all of our disposable Mailinator addresses, which was useful for our check however not so nice for subscribers who would not electronic mail such addresses. We additionally imported some contacts from our Gmail account.
Campaigner mechanically creates person segments based mostly on once they have been added to your account or when their profile was final up to date. You possibly can create extra segments based mostly on electronic mail actions, kind submissions, and any customized fields you could have created.
You may as well create autoresponders, which helps you to ship emails based mostly on related occasions. There are templates out there (together with the “win-back” template) which are designed to attract again inactive contacts who have not opened an electronic mail or clicked shortly as a way to win them again.
Setting Up a Marketing campaign
You’ve gotten two instruments at your disposal when it comes time to create a Campaigner publication: Sensible Electronic mail Builder, which gives numerous templates and layouts to get you began, and Full Electronic mail Editor, which accepts HTML code.
Newsletters default to displaying your full contact info within the footer however you’ll be able to change that. You may as well create autoreply messages and conduct A/B assessments, altering not simply the design of the publication but in addition the From handle and topic line.
When you’re happy together with your publication, you’ll be able to ship it immediately or schedule it for later. We tried the scheduling choice and it labored simply effective. You may as well select to ship it on a recurring schedule: every day, weekly, month-to-month, or yearly. Sadly, we could not discover an choice to ship campaigns at a selected native time based mostly on a recipient’s location, like you are able to do with GetResponse.
Upon getting despatched a publication, you’ll be able to monitor its success through the use of the Experiences tab. For every marketing campaign, you’ll be able to see the open and click on price in addition to the variety of replies and unsubscribes. A pie chart exhibits the ratio of desktop customers to cell customers. You may as well combine Campaigner with Google Analytics (GA) for enhanced monitoring.
The report has a useful Refresh button so you’ll be able to see real-time outcomes. After we opened emails and clicked the hyperlinks, they have been registered in our Campaigner report nearly instantly. You may as well export these stories; as soon as the export is full, you will discover the file in your message middle.
Campaigner could be very straightforward to make use of however, when you do need assistance, it is out there in lots of varieties. Should you’re engaged on a selected process and click on the Assist button, you then’re mechanically directed to the related Assist part. Campaigner additionally has a Standing web page that alerts you to outages and different points. So, when you’re ever having bother sending a marketing campaign, then that is the place to go. Cellphone and electronic mail assist can be found 24/7, which is perfect.
As well as, Campaigner sends out emails if you join with hyperlinks to webinars that allow you to get began. We even obtained a cellphone name providing assist. Most questions you might need might be present in Campaigner’s thorough documentation, which incorporates an in-depth overview of CAN-SPAM regulation.
Fundamental Advertising and marketing Automation
Campaigner’s dashboard is not as flashy as different automation software program in the marketplace nevertheless it’s an easy-to-use instrument that is good for fundamental triggers and workflows. Segmenting contacts is simple. You possibly can create customized fields or you should use lists to phase. You need to use electronic mail actions to re-target contacts. So, if a subsection of contacts hasn’t opened an electronic mail throughout the previous month (or no matter date you set), then you’ll be able to re-target them straight from the record segmentation instrument. There isn’t a restrict to the variety of filters you’ll be able to add. Nevertheless, the extra filters you add, the longer it can take to seek out the contacts and ship the emails. This can be a little bit of a limitation that you simply will not discover on Editors’ Alternative marketing automation tools such as Pardot and HubSpot. Additionally, you need to click the Refresh button to see how many contacts you’ve added after you add all of your filters. This should happen automatically and instantly, but instead, it refreshes once a day, either at the end of the workday or midnight.
The tool only offers two different autoresponder templates: triggered and recurring. Recurring emails are sent on a pre-timed schedule. Triggered emails are designed for lead nurturing or for introductory and/or thank you messages. Of the two recurring templates, you can only access win-back and recurring notice automations. Win-backs are specifically designed for things such as sales promotions or birthday messages. You select the initial criteria (i.e., Jim hasn’t received an email in a while or hasn’t opened an email, or hasn’t clicked a link). Campaigner gives you standard templates for these emails but they can also be edited or designed from scratch. As we previously mentioned, it’s not the sexiest platform but it’s very easy to use and the email templates follow suit. The template editor is designed to look like Microsoft Word so, if you’ve ever designed a Microsoft Word document, then you’ll be able to design and blast off emails in no time. You can choose the “Date of last contact,” and then choose a specific mailing list or all contacts that fit this criterion. Unfortunately, in order to select contacts from multiple lists, you’ll have to run two separate campaigns or merge the lists. Triggered emails are similar. If your contact was added via a sign-up form, manually, or from an online service, then you’ll be able to build out automatic messages to bring them deeper into the pipeline.
Workflows are designed differently and in a more dynamic and modern manner. You’ll use a left to right node map, in which you drop one of four “tools”—Send Email, Set Delay, Update Contacts, and Set Condition. Unfortunately, the triggers within these tools are added via a drop-down list, which means you’re opening and closing multiple windows for every trigger. The Set Condition tool lets you check to see if anyone has opened an email or clicked on a link. You can also set custom conditions, which is helpful for out-of-the-box actions for sign-up forms and other custom-built, lead-generation tactics. Campaigner lets your validate your design to test whether or not the workflow works. Unfortunately, Campaigner does not offer workflow templates, which means you won’t be able to plug and play for simple things such as long-term lead nurturing based off of sign-up forms, email opens, etc.
Campaigner offers no social media automation tools, no search marketing functionality, no mobile apps, and it imposes a limit on the number of emails you can send and doesn’t offer any organic CRM tools. Workflows are available on E-Commerce or Enterprise editions only. Although Campaigner is our Editors’ Choice for standard email marketing, it doesn’t live up to the design and functionality of HubSpot and Pardot for marketing automation. Thus, if you’re looking to do more than send one-off messages or if you need more than very basic marketing automation, then you’ll want to look elsewhere for marketing automation.
A Fine Email Marketing Tool
Campaigner offers a lot of helpful features, and its UI makes it easy to access basic and advanced features. Phone support is available 24/7, unlike GetResponse, which only offers it from 9 a.m. to 5 p.m. on weekdays. The free trial includes a full range of features but it requires a credit card to sign up; GetResponse does not require one for its trial.
However, we would absolutely recommend giving Campaigner a try, as it will likely meet most organization’s needs. Campaigner’s rich features help it stand out in a crowded market, making it PCMag’s Editors’ Choice for email marketing tools.