Forward of Amazon’s large AWS division Re:invent convention subsequent week, the corporate has introduced two developments within the space of synthetic intelligence. AWS is opening a machine studying lab, ML Solutions Lab, to pair Amazon machine studying specialists with clients seeking to construct options utilizing the AI tech. And it’s releasing new options inside Amazon Rekognition, Amazon’s deep learning-based picture recognition platform: real-time face recognition and the ability to recognize text in images.

The brand new lab and the enhancements to its picture recognition platform underscore the push that Amazon and AWS are giving to AI on the firm, each internally and as a possible space to develop its B2B enterprise on this space. They arrive a few month after AWS introduced it could be collaborating with Microsoft on Gluon, a deep learning interface designed for builders to construct and run machine studying fashions for his or her apps and different providers.

The truth that these two bulletins had been made in the present day, a day earlier than Thanksgiving, makes me marvel if AWS is laying groundwork for extra AI information at Re:invent, or if they’re indicating that this is not going to be a spotlight because it has been in earlier years. It was final yr that Amazon used Re:invent to announce Amazon AI, which is the division that can oversee the options lab.

The ML Options Lab — which Amazon mentioned is accessible to any AWS Enterprise Assist buyer — is an fascinating growth as a result of it factors to Amazon ramping up not simply in AI, however in enterprise consultancy, which is a key cornerstone of offering IT providers to company clients at corporations like IBM.

“We are able to’t anticipate builders to begin their journeys into machine studying with the Amazon ML Options Lab,” mentioned Swami Sivasubramanian, vp of Amazon AI, in an announcement. “By combining the experience of the most effective machine studying scientists and practitioners at Amazon with the deep enterprise data of our clients, the Amazon ML Options Lab will assist clients rise up to hurry on machine studying shortly, and begin placing machine studying to work inside their organizations.”

Early clients will embody The Washington Publish, Johnson & Johnson pharmaceutical division Janssen and the World Financial institution Group.

The brand new Rekognition options, in the meantime, level not solely to how Amazon continues to make main advances in pc imaginative and prescient, however its robust dedication to monetizing them by turning them into merchandise for exterior clients.

Notably, one of many greater clients utilizing the brand new Rekognition options is Pinterest, which is fascinating when you think about that image-related features like search and classification are among the firm’s core options. Pinterest tells me the overwhelming majority of their visible search tech is developed in-house; this Rekognition utilization is a part of smaller challenge.

“We’re within the early levels of exploring Rekognition with Amazon to scale a subset of Pins in AWS S3, however proceed to have a visible discovery group devoted to constructing and scaling applied sciences inside Pinterest,” a spokesperson mentioned.

Pinterest has been an AWS buyer for years, with tens of millions of Pins at present saved in an Amazon S3 cloud, so it is smart that if Amazon has developed a brand new option to establish textual content in these pictures, it’s a logical alternative to make use of it.

“As a visually-driven platform, Pinterest depends closely on the velocity and high quality of pictures, however the textual content behind these pictures is simply as necessary, because it supplies context and makes Pins actionable for our 200M+ energetic Pinners,” mentioned Vanja Josifovski, CTO, Pinterest. “In working with Amazon Rekognition Textual content in Picture, we are able to higher extract the wealthy textual content captured in pictures at scale and with low latency for the tens of millions of Pins saved in Amazon S3. We stay up for persevering with to develop the partnership with AWS for prime quality and quick experiences for Pinners and companies on Pinterest.”

Up to date with extra remark from Pinterest.

Featured Picture: Getty Pictures

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