WWF Together, a free iPad app from the World Wildlife Fund, focuses on 16 endangered species that the main conservation group has labored to guard. This elegantly designed app gives key details about every animal, together with threats to its existence, images of the creature, and a globe exhibiting its vary. WWF Together additionally accommodates some enjoyable prospers, equivalent to directions on creating an origami illustration of every animal, in addition to digital origami animals you may insert into images for sending to buddies or posting on social media. WWF Together is of most attraction to WWF members who wish to know extra in regards to the charity’s conservation efforts and share this info with others. Whereas this can be a worthy trigger, the app comes throughout as a bit heavy on self-promotion for the WWF, nonetheless.
Design and Options
The app’s introduction contains a cute animation through which a sheet of paper folds itself right into a panda and is joined by different origami pandas that collect across the group’s brand (itself a panda) and the quote “Together we will preserve nature and shield the variety of life on Earth.” This consideration to togetherness speaks to the collective nature of the group, in addition to the app’s concentrate on sharing on social media. Touching the phrase Begin, which seems under the field, takes you into the app.
You start within the big panda part, the place you discover a screen-filling panda picture and the phrase “Charisma” in massive sort. Every of the 16 animals depicted within the app has its personal descriptive phrase highlighted within the opening web page of its part. For elephants, it is Intelligence, and for monarch butterflies, it is Perseverance. The opposite species featured within the app are tigers, bison, snow leopards, polar bears, whales, rhinos, gorillas, sharks, jaguars, orangutans, dolphins, and penguins.
Coming into the large panda part takes you to a web page that includes a quote explaining how the panda is a conservation icon that pulls consideration to endangered species worldwide, and the way it has develop into a conservation success story, greater than doubling its inhabitants previously 35 years. This entry web page is overlaid with navigation directions, encouraging you to swipe vertically or horizontally to maneuver via the part’s pages. You faucet an origami panda on the display screen’s left-hand edge to choose one other animal, faucet an X within the higher right-hand nook to shut the overlay, or faucet a Received It icon at decrease left to cease exhibiting the overlay. This overlay is vital, as a result of it is not apparent how the app’s navigation works. When you get the cling of it, although, you must have the ability to shut the overlay ceaselessly.
The content material varies from animal to animal—the large panda has a three-by-three grid of pages to swipe via, whereas the penguin’s grid is three by two, for instance—however retains an analogous construction. The opening web page accommodates a really transient description of the species in query and conservation efforts surrounding it. One other web page has thumbnails of the creature. Tapping one pulls up a full-screen picture. Tapping an Data (“i”) icon on the decrease left overlays a quick description of the picture or reality in regards to the animal onscreen.
One other web page provides primary info on the creature’s inhabitants, habitat, weight, and distance (from the app consumer). As an illustration, with the orangutan, its inhabitants within the wild is as few as 50,00zero, forests are its habitat, its weight is as much as 200 kilos, and the gap is 9,862 miles (from the place I’m in New York Metropolis). The creature’s vary is mapped in blue on a rotatable globe. One other web page particulars as much as three threats that the species faces. Widespread ones embody habitat loss, local weather change, and unlawful commerce (poaching).
The introduction web page, picture captions, menace web page, and information web page offer you some highlights of the species in query, however they’re cursory—extra like bullet factors than in-depth academic info. The app’s design has an open really feel that’s visually interesting, however on the threat of cramping the design, I’d have preferred extra detailed descriptions, even when just a few paragraphs.
As talked about earlier, tapping the species icon on the display screen’s left-hand edge allows you to entry the sections for the opposite species, every of which is recognized by identify and its personal origami icon. The species icon is the topmost of three icons on the left fringe of the display screen. The underside icon, depicting three strains of textual content, takes you to a web page titled WWF in Apple Information, which exhibits you tales by or about WWF.
The center icon consists of three crosses. Tapping it sends you to a web page titled Together Potential, encouraging you to share an animal’s story. Within the display screen’s higher proper nook are buttons titled Electronic mail signup, which places you on WWF’s e mail listing and Extra methods to assist, which reveals buttons for following WWF on social media, donating to the group, symbolically “adopting” an animal, visiting the WWF’s web site, or sharing a hyperlink to the app on social media.
Be forewarned that all the pieces within the Together Potential part is about supporting or selling the WWF, which appears like practically as a lot the main focus of the app because the species themselves. It is common that organizations use free apps as a promotional device, however WWF Together is extra express, with the next promotion-to-content ratio. The BBC’s Attenborough Story of Life app is an instance of a greater method, one which successfully serves to advertise BBC nature movies in addition to being a tribute to documentarian Sir David Attenborough’s work.
Once you first open the Together Potential web page, a rain of origami animals falls from the highest of the display screen and involves relaxation on the backside. Tapping an animal opens a web page that permits you to insert a picture of the origami animal into a photograph—both one you have simply taken or one out of your digicam roll—and reserve it, e mail it, or share it on social media, together with a hyperlink to the iTunes web page for the WWF Collectively app. On the web page’s decrease right-hand nook is a hyperlink titled Origami Directions, which takes you to a pictorial part on make the animal from paper. The directions are moderately clear, though a bit of small on the display screen of my iPad Air 2, so it helped to stretch the picture for simpler studying. I used to be in a position to create a reputable origami monarch butterfly.
Wild for WWF?
The WWF Together app focuses on 16 flagship species the World Wildlife Fund is working to guard. It gives vital if cursory info on every animal, plus a collection of attractive images. It additionally consists of some enjoyable prospers, like directions on creating origami animals. A lot of the main focus of the app—perhaps an excessive amount of—is on the WWF and its conservation efforts, and on getting individuals uncovered to and concerned in its work. Though the app gives helpful info, it comes throughout a bit an excessive amount of like industrial for the group for my liking (and I say that as a WWF member and supporter). That stated, this free app is an efficient useful resource for studying about some key at-risk or endangered species, the threats they face, and what’s being performed to maximise their probabilities of survival.