iOS and Samsung’s U.S. market share is now tied, following progress for Apple’s smartphone OS over the three months ending in August, primarily based on new data from Kantar Wordpanel, which tracks smartphone market share by means of gross sales knowledge. In response to its evaluation, iOS is up three.7 proportion factors year-over-year, to realize 35 % market share, whereas Samsung solely grew zero.eight factors, reaching a 35.2 % share.
Kantar says that weaker gross sales by means of Verizon damage Samsung, whereas Apple reached practically a 50 % with that service – the U.S.’s largest. That’s increased than its share with AT&T, the agency identified, which has been a conventional stronghold for the iPhone.
The elevated iPhone gross sales within the U.S. additionally got here one month earlier than the release of the iPhone eight and eight Plus – fascinating to notice, provided that, typically, system gross sales hunch forward of the anticipated launch of recent .
However it’s additionally value stating that whereas Samsung and iOS could now be tied, Android remains to be far forward within the U.S., with a 63.2 % share to iOS’s 35 %.
That stated, iOS is rising elsewhere, too.
iOS posted progress in China, Germany, France, and Spain, however dropped within the U.Ok., the place Samsung’s Galaxy S8 and J3 (2016) have been promoting effectively. General, iOS market share was up by 1.2 % in Europe’s 5 largest markets – solely a slight improve because of Samsung’s success within the U.Ok., and a few slowed momentum forward of the brand new iPhone announcement.
“Samsung took full benefit of the weeks simply earlier than the iPhone eight and iPhone X have been launched in Nice Britain, with important promotional exercise that helped drive its general share to a three-year excessive of 38.four% for the three months ending August 2017,” defined Dominic Sunnebo, International Enterprise Unit Director at Kantar Worldpanel ComTech, in a press release.
“A couple of in 4 Galaxy S8 patrons cited a particular promotion as a key buy influencer, and nearly half stated whole lot on the worth of the telephone was key to their buy. Each of those metrics skilled a big improve during the last two months of the interval,” he added.
Robust iPhone SE gross sales, nonetheless, helped to contribute the slight progress seen within the high European markets.
In city China, iOS additionally returned to progress, notes Kantar, rising from 13.four % market share final 12 months to 17.7 %, because of iPhone 7 and iPhone 7 Plus gross sales – the highest two bestsellers in city China.
Nonetheless, in city China, Huawei continues to guide with a 31.1 % share, up 1.5 proportion factors year-over-year. BBK Electronics, the house owners of the Oppo and Vivo manufacturers, is quantity two, with a 19.7 % share, up 6.7 % since final 12 months.