Opening up the Amazon Hearth HD 10 will inform you every part it’s essential find out about it. It doesn’t are available in an immaculate white field, like an iPad or fancy Galaxy tablet, and there’s no lid that makes that nice suction sound as you gently carry it, revealing a glass and steel slab so pristine it may half the heavens. Nope—my Hearth HD 10 got here in a cardboard pouch.

Like a FedEx field, you merely tear a tab off and yank out your brand-new Hearth. However hey, that’s OK. This full-size pill prices $150, and for that worth, I wouldn’t thoughts if it got here in a Ziploc bag. If Amazon drops the value any additional, the following one would possibly.

There isn’t a room for highfalutin’ design on a pill this low cost, and should you’ve ever used an Amazon Hearth earlier than, you most likely know that. Except for hands-free Alexa, a small bump in velocity (30 p.c, Amazon says), and an HD 1,920 x 1,200 pixel display screen, the “All New” Hearth HD 10 seems to be and feels equivalent to the 2015 model, with a lower cost. The costs of those Android slates maintain plummeting. The high-end variations of Amazon’s Hearth tablets have been almost $400 just a few years in the past, however dropped to $230, and now we’re at $150.