On Thursday, Fb COO Sheryl Sandberg repeated a Fb speaking level that’s starting to put on skinny. Requested if Fb is a media firm, she resisted the characterization. “At our coronary heart we’re a tech firm, we rent engineers. We don’t rent reporters, nobody’s a journalist, we don’t cowl the information,” she mentioned.
Fb doesn’t wish to be considered as a media firm, which might carry a accountability to the reality and potential accusations of bias. (Being a mere tech platform that surfaces content material through algorithm doesn’t). Admitting Fb is a media firm would require Fb to take accountability for its position within the unfold of fake news, propaganda, and illegal Russian meddling within the U.S. election.
To assist Fb executives who could also be confused, we compiled this useful information:
Are you the nation’s largest supply of reports?
Do you promote adverts in opposition to content material?
Fb customers spend a mean of 50 minutes on its suite of products each day. Final 12 months the corporate confirmed these customers $26 billion value of adverts.
Do you fee publishers and content material suppliers to make authentic content material so that you can distribute?
“Fb’s head of worldwide inventive technique and CollegeHumor co-founder, Ricky Van Veen, has been making the rounds amongst publishers and different content material producers to supply, develop and fund authentic reveals for Fb,” Digiday reported earlier this 12 months. Fb additionally pays publishers, together with WIRED, to create movies utilizing Fb Stay.
Do you have got an enormous workforce of content material moderators?
Fb plans to add three,000 folks to its present workforce of four,500 individuals who evaluate movies and take away those they deem inappropriate.
Do you censor content material?
Fb has elaborate insurance policies for the kinds of content material allowed on its website, a few of which have come beneath criticism. “Fb’s guidelines stand in sharp distinction to the US’ First Modification protections of free speech, which courts have interpreted to permit precisely the kind of speech and writing censored by the corporate’s hate speech algorithm,” ProPublica reported.
Do you’re employed with truth checkers to suppress false information and hoaxes?
“When something is flagged as false, a 3rd celebration—I don’t suppose anybody would need us to do that—is checking, and after they go to share that article, we’ll offer you a warning—hey our fact-checkers have marked this as false, and it’ll dramatically lower distribution of this text,” Sandberg mentioned Thursday.
Does your founder and CEO kind of admit it?
“In his interview, Zuckerberg mentioned Fb ‘is just not a conventional media firm,’ because it doesn’t write the information that seems on the platform. However he admitted that the community ‘does much more than simply distribute information, and we’re an vital a part of the general public discourse,'” Fortune reported.
Have you ever partnered with a media firm to draw viewers to your individual livestreaming platform?
Sandberg’s interview with Axios was a part of a collection known as “Information Shapers.” It was streamed on Fb Stay.