R2-D2. Ewoks. BB-Eight. With almost each addition to the Star Wars movie franchise, there was some new creature or droid that has delighted audiences and located its means onto lunchboxes and pajama bottoms. Star Wars: The Final Jedi shall be no completely different. This time round, although, the fandom’s obsession with the film’s creature du jour is already in full swing lengthy earlier than the flick hits theaters.

Mere moments after the The Final Jedi’s new trailer (above) dropped final night time, it began: porg mania. The little creature—a Furby-esque species native to the world the place Rey and Luke Skywalker met on the finish of The Pressure Awakens—solely reveals up for a couple of second within the new trailer, however its singular cry from the cockpit of the Millennium Falcon was all it took. Quickly, tweets, memes, and fan artwork have been in every single place. There was no escaping its large saucer eyes and frantically flapping wings.

This response was by design. Very similar to the studio did with BB-8 earlier than Pressure Awakens, Lucasfilm has been touting porgs because the New Cute Factor for just a few months now. It began again in July when a D23 behind-the-scenes video a confirmed the little bugger in improvement. That was shortly adopted by a piece on StarWars.com that touted “We all know just one fact: We love porgs” and provided up a full clarification of their cuteness from Lucasfilm story group’s Pablo Hidalgo. “Porgs are native to Ahch-To,” he defined. “In some ways, they’re the Star Wars model of puffins. They construct nests. They’ll fly. Their infants are known as porglets. You fall into these deep, soulful eyes. I believe lots of people are going to desire a porg as a pet.”

The porgåsbord continued with Lucasfilm saying upcoming porg toys, Tumblr filling up with fan tributes, and director Rian Johnson talking about how a bunch of porgs is named “a homicide” (like crows). By final night time, people have been so invested in them they have been sliding into Johnson’s mentions with frustrations that the director had gotten a Twitter hastag avatar for his identify whereas one didn’t exist for the poor little man. The embrace of porgs has not been universal, although. Some are already dismissing the creatures as a advertising ploy, and questioning in the event that they’re destined to be the brand new Ewoks—creatures that divide Star Wars followers for years to return.

That nerd conflict has but to be fought, nevertheless, and we received’t know the result till after Star Wars: The Final Jedi hits theaters on December 15. Within the meantime, let’s be part of the web in celebrating the pug-like puffins whereas they’re nonetheless cute.

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