Microsoft seems to have deserted its smartphone working system ambitions.
The corporate’s Home windows 10 chief has tweeted that developing new options and for the Cell model of the OS was not a “focus”.
Joe Belfiore added that he had additionally switched to Android himself.
Home windows 10 Cell tried to draw customers by letting them run the identical “common apps” on each their PCs and handsets, however the idea didn’t catch on.
The OS accounted for simply zero.03% of the worldwide market – primarily based on smartphone shipments – between April and June, in accordance with analysis firm IDC.
The market intelligence supplier stated the information had been a very long time coming.
“There wasn’t a variety of gadgets operating Home windows 10 Cell, so it wasn’t engaging to retailers or operators,” stated IDC’s Francisco Jeronimo.
“And from a shopper perspective, the working system did not present nearly as good an expertise as Android or iOS.”
Mr Belfiore started a collection of tweets on Sunday by discussing the current launch of a check model of Microsoft’s Edge net browser for Android and iOS – the newest in a collection of releases of its core software program for rival cell platforms.
He then went on to reply to questions on whether or not there was any level sticking with Home windows 10 Cell.
He stated that whereas Microsoft would help the “many firms” that had adopted the platform, he had switched to Android for the range of its apps and .
“After all we’ll proceed to help the platform… bug fixes, safety updates, et cetera,” he stated.
“However constructing new options or will not be the main focus.”
Mr Belfiore posted Microsoft had tried “very exhausting” to incentivise different firms to launch common apps – even writing their software program for them in some instances – however the variety of customers had been too low for many to trouble.
The announcement comes per week after HP had stated it not deliberate to launch additional Home windows 10 Cell handsets, and a fortnight after Microsoft co-founder Invoice Gates disclosed that he had already made the switch to Android.
Nevertheless, some producers – together with the UK’s Wileyfox and Germany’s TrekStor – had unveiled new fashions powered by Home windows 10 Cell as just lately as final month.
“Most Microsoft functions at the moment are obtainable and supported on different cell working methods,” stated Mr Jeronimo.
“After Satya Nadella took over [as chief executive], that clearly grew to become the technique – and after that occurred what incentive was there to purchase a Home windows-powered cellphone?”
Nevertheless, Microsoft could not have given up on powering smartphones altogether.
Earlier this 12 months, Home windows Central reported the corporate was working on a new version of Windows 10 – codenamed Andromeda – that will run on all varieties of laptop and make it doable for third-party apps to adapt with out having to code a particular “common” model.
It stated the OS was due for launch subsequent 12 months, however advised the code wouldn’t be supplied as an improve to present Home windows 10 Cell gadgets.
A spokeswoman for Microsoft was unable to supply additional remark.