With the Pixel 2, Google’s message is evident: For the perfect Android expertise, come to us. 

Name it the Google stamp of approval. The place the Nexus telephones had been born of partnerships with the likes of HTC, Huawei, and LG, Google’s title was purposefully absent. They had been “pure” Android telephones. Despite the fact that the Pixel 2 and a pair of XL are manufactured by HTC and LG, respectively, the ‘G’ brand on the again is there to remind us that it’s Google by and thru. As Mario Queiroz recalled on the October four  occasion: “We got down to design a cellphone ourselves as a result of we believed we might make the smartphone expertise higher.” Merely put, the Pixel telephones are about Google first, Android second.

When Google launched the unique Pixel, it loaded it with options no different telephones had: Google Assistant, Daydream help, a killer digital camera expertise, years of updates. It might take months for the perfect options to trickle all the way down to the remainder of the Android universe, providing however a small style of what it’s like to make use of Google’s imaginative and prescient for what Android needs to be.

A 12 months later, Google’s doubling down on all of it.

The very best of Google built-in

On the floor, Google remains to be taking part in good with its greatest Android companions. There’s a promise from Google that Samsung, HTC, LG, and others will launch an Android eight Oreo replace earlier than the top of this 12 months, not subsequent. Then there’s Project Treble, which goals to take a lot of the heavy lifting away from future Android updates.


and design aren’t essential on the Pixel 2.

Google’s message with the Pixel 2, although, is that you are able to do higher. Google is not content material to take a seat on the sidelines whereas producers promote tens of millions of telephones based mostly on bastardized variations of its Android imaginative and prescient. Its billion-dollar purchase of HTC’s smartphone workforce proves that time. It is principally saying, “You will get a watered-down Android expertise with the Notice eight or the V30. Or you may get the perfect end-to-end resolution from us.”

Google additionally makes a delicate distinction, the place its concept of ‘the perfect’ focuses extra on the software program than the . Even earlier than Google confirmed off a single machine yesterday, it braced us for a harsh actuality: Nothing you see can be revolutionary. “The taking part in area for parts is leveling off,” Google’s Rick Osterloh mentioned.

Osterloh continued with a thinly veiled reference to Samsung and Apple’s ongoing, tit-for-tat battle for greatest flagship cellphone. “I don’t envy these of you who’ve to put in writing opinions for a bunch of smartphones with very comparable specs…. Core options are desk stakes now.” Osterloh has a degree: The Notice eight is well the perfect cellphone Samsung has ever made and arguably among the best smartphones ever, however its software program remains to be its weakest hyperlink.  

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